– 8 sales in America out of 18 worldwide in 2015
– Hull N.1 of the Mediterraneo 116’ with delivery in 2016 to an American client
– Benetti Americas has been operative now for a year
– Showing at the FLIBS: the Veloce 140′ of the Fast Displacement range, the market’s best seller, and the Delfino 93’ Ocean Drive, the compact superyacht
Edição – Adilson Pacheco
Especial – Gianluca Poerio
Benetti, the worlds top over 24 meter superyacht maker for fifteen consecutive years, confirms their leadership in the Americas with the latest excellent market figures. 2015 demonstrated consolidation for Benetti, with eight sales out of a worldwide total of eighteen in the American market.
In North America four contracts were concluded for Fast Displacement yachts, confirming the range’s best seller status, while the sale of a 66 meter steel and aluminum hi-tech Custom Line represents a new challenge for the shipyard with another opportunity to highlight the competence and capability of the Benetti team.
A further contract was sealed this year in North America: Hull N°1 of the Mediterraneo 116′. With delivery in 2016, the 35.5 meter long BENETTI Mediterraneo 116′ is an important turning point for the yard and clearly shows the recognizable Benetti family feel, while tracing a renewed styling language.
The success of the Fast Displacement range Veloce 140′ establishes the favorable opinion of this model by clients from North, Central and South America. With Italian design, aggressive and captivating, she captures the attention of all, while her D2P hull and the carbon fiber in the superstructures incorporate advanced technology. Sailing at twelve knots in perfect comfort and with increased range (up to 1,250 nautical miles) make her a yacht for owners who love going offshore, like St. Marteen to St. Barth, while her limited draft (only 7’8” at half load) is ideal for Floridian, Bahamian and Caribbean waters.
In South America, the market is increasingly receptive and vibrant. In Mexico and Brazil, after years of consolidated interest in the world of luxury yachts, clients are knowledgable and discerning in evaluating capabilities, dependability and post-sales service. Other countries, Colombia, Peru and Chile, though while still inexperienced and needful of nautical culture, are beginning to show an interest in the Benetti brand with their reliable quality products.
Florida plays an very important role in yachting for South American clients, and the opening of Benetti Americas in Fort Lauderdale last year was strategic. At present the team offers five important resources, divided into two services, two post-sales and one marketing.
Benetti continues in their strategy of strengthening their presence in the American market with a sizable participation in the local 2015 boat shows. After the new showcase of the Panama Boat Show in May (with the Classic 121′ M/Y Nomadess), Benetti came to the 2015 Fort Lauderdale International Boat Show with the eagerly awaited Veloce 140′ Cheers 46 and with the Benetti Delfino 93′ Ocean Drive; a perfect match between Benetti’s commitments to tradition and innovation.
With an overall length of only 24 meters, Ocean Drive defines a new standard of excellence. She is particularly appreciated for her compactness: while offering everything you would expect to find on longer yachts, the Veloce is registered as a pleasure yacht. Exterior layout is great looking, with numerous glass surfaces and exceptional spaciousness for comfortably enjoying life aboard. Below decks the Veloce 140′ offers two VIP and two guest cabins. The owners suite, forward on the main deck, is truly spacious, and though while not full beam, offers a king size bed, vanity and settees, with his and hers bathrooms. On the sun deck, with the lounge zone including sofas, recliners, a Jacuzzi and a bar, there is a second set of controls to drive the yacht oneself while remaining in company.
A double debut for Benetti next year at the 2016 Miami Yacht & Brokerage Show is also announced: the Vivace 125′, the entry level yacht in the Fast Displacement Line, and the Chrystal 140′, a Mediterranean style yacht that draws inspiration from a special relationship with the sea and life in the open
With the highest growth rate among the world’s manufacturers of super and mega yachts, Benetti is an icon of timeless Italian style and elegance united with renowned building excellence. Established in 1873, Benetti is the oldest Italian luxury shipyard. Every yacht is unique, built according her owners desires. Benetti designs, builds, and markets two product lines: Class – Displacement and Fast Displacement in composites from 93 to 145 feet; and Custom – in steel and aluminum over 45 meters in length. Benetti has facilities in Viareggio, Fano, Livorno and offices in Fort Lauderdale, Dubai and Hong Kong. Benetti is part of the Gruppo Azimut|Benetti, the worlds largest private capital luxury yacht group.